Who will win the most sexist media article of 2018 ?

The Zurich feminist group aktivistin.ch has chosen the most sexist media article of the year. A prize called “the golden tampon” will be awarded to the newsroom that published it.

Johanna Wild
Johanna Wild Wafana, Germany
Source: Wafana
Who will win the most sexist media article of 2018
 - NewsMavens
Golden Tampons, YouTube

Why this story matters:

In 2016, the feminist group Aktivistin.ch started the blog Medienpranger.ch to collect examples of media articles from Switzerland that “judge women and men based only on their sex.” The aim was to call attention to still existing differences in how men and women are represented in news media.

In addition, the group awarded the first “golden tampon” prize to the newsroom that had written the most sexist media article of the year.

It went to the newspaper Blick for an interview conducted with sports journalist Steffi Buchli, a new mother at that time. Among the questions she was asked to answer were: “Why did you already go back to work?” or “Why have you become a mother so late in life?”.

The group has  announced its intention to award a new “golden tampon” prize for 2018. The text has already been selected and Aktivistin.ch will hand over the prize on December 17.

Details from the story:

  • "It was easy to make a choice this year because one text stood out particularly.”, aktivistin.ch told the Swiss news portal Nau about the most sexist text of 2018 which is kept secret until the award ceremony.
  • Other sexist articles in 2018 according to aktivistin.ch presented football player Christiano Ronaldo and former racing cyclist Jan Ullrich -- both accused of sexual violence -- solely as victims of external circumstances. And when media outlets reported on Karin Keller-Sutter’s decision to run for the Swiss Federal Council one journalist chose to point out in the headline that her husband had told her to take that decision.
  • The feminist group found that in their articles journalists often reproduce stereotypes. In addition, “women are judged only based on their appearance, sexual or structural violence is trivialized and media coverage on female politicians is different from coverage on male politicians.”, aktivistin.ch states.
  • On their blog medienpranger.ch, the activists not only point out negative examples, they also provide suggestions on how sexism could have been avoided in each of the articles.

Project #Femfacts co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All

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