Sexist advertising denounced by Paris municipality

Two weeks ago, a giant advert by famous lingerie brand Aubade was denounced as sexist. It was displayed on the Galerie Lafayette shopping center’s facade.

Sara Saidi
Sara Saidi NewsMavens, France
Sexist advertising denounced by Paris municipality - NewsMavens
Galeries Lafayette. Wikicommons

Why this story matters:

The advertising shows a woman’s buttocks clad in Aubade lingerie. Deputy Mayor Hélène Bidard received a complaint and reacted on Twitter denouncing the ad as sexist: "All ads are not like this one. Here, we don’t have a woman, there are only buttocks. We do not see her arms, and her position is far from normal". She asked for the removal of the ad and reminded the public that the "#metoo" movement still exists. 

Over the past 4 years, the Paris municipality has worked with different partners in the advertising sector who have openly committed not to create, distribute or support sexist ad campaigns. But the Galerie Lafayette was not part of this working group. The shopping center only removed the ad on December 11, at the end of Aubade’s ad campaign. 

On social networks, there is an ongoing discussing about whether the ad is sexist or not. For instance, Marine Le Pen, head of the right-wing Rassemblement National political party wrote: "Explain to me what is sexist about showing buttocks in order to sell lingerie?" 

Details from the story:

  • Two weeks ago, a giant billboard by famous lingerie brand Aubade was denounced as sexist.
  • The advertising shows a woman’s buttocks wearing Aubade lingerie. 
  • Deputy Mayor Hélène Bidard called for the removal of the ad. 
  • The shopping center did not remove the billboard earlier then planned. 
  • Discussion on social networks is continuing over whether this ad is sexist or not. 
inbox_large_illu Created with Sketch.
Tired of the news media’s prevailing male perspective? We are too.

Get our newsletters composed exclusively by female journalists from all over Europe.

WITH FINANCIAL SUPPORT FROM:
SUPPORTED BY:

Project #Femfacts co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All

The information and views set out on this website are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.

STRATEGIC PARTNERS:
NewsMavens
NewsMavens is a media start-up within Gazeta Wyborcza, Poland's largest liberal broadsheet published by Agora S.A. NewsMavens is currently financed by Gazeta Wyborcza and Google DNI Fund.
Is something happening in your country that Newsmavens should cover?
CORE TEAM
Zuzanna Ziomecka
Zuzanna Ziomecka EDITOR IN CHIEF
Lea Berriault-Jauvin
Lea Berriault Managing Editor
Jessica Sirotin
Jessica Sirotin EDITOR
Ada Petriczko
Ada Petriczko EDITOR
Gazeta Wyborcza, Agora SA Czerska 8/10 00-732, Warsaw Poland
The e-mail addresses provided above are not intended for recruitment purposes. Messages concerning recruitment will be deleted immediately. Your personal data provided as part of your correspondence with Zuzanna,Lea, Jessica and Ada will be processed for the purpose of resolving the issue you contacted us about. The data provided in your email is controlled by Agora S.A. with its registered office in Warsaw Czerska 8/10 Street (00-732). You can find more information about the processing and protection of your personal data at https://newsmavens.com/transparency-policy
System.Threading.Tasks.Task`1[System.Threading.Tasks.VoidTaskResult];