Feminism in fashion at 2019 London fashion week

Models and designers at London’s 2019 Fashion Week integrated fashion with the pursuit of activism and support for feminism.

Victoria Wystepek
Victoria Wystepek NewsMavens, Europe
Feminism in fashion at 2019 London fashion week - NewsMavens
Fashion war, PixaBay

Why this story matters:

On opening day, Friday, February 15, a group of body positivity activists campaigned against the fashion industry’s lack of consideration for women’s diverse body types by peacefully gathering on a runway before the show. 

Simone Rocha is one designer who has broken through these misguided perceptions of ideal female figures. She featured models in her show from a diverse range of sizes and ages.

“I was thinking about all these women and it was all about their shapes and how to make them look their most beautiful,” she explained.

On another runway, womenswear brand Mother of Pearl teamed up with BBC Earth to dissuade against the use of plastic in the fashion industry. Designers like Marta Jakubowski celebrated the feminine perspective by having her models carry  Anthurium flowers in their mouths as they walked the runway. At the end of the show, the message, “she will not be silenced,” was displayed. 

Charlotte Knowles challenged the sexualized notion of push up bras and miniskirts by repurposing them in puffer material to resemble armor. She designed cardigans to look like harnesses and featured coats with giant pockets to fit women’s tools. 

Fashion designers took advantage of the platform of Fashion Week to challenge stereotypes, share new perspectives, and celebrate the diversity and beauty of women.

Details from the story:

  • On opening day, models Adwoa Aboah and Clara Paget, and musician Emeli Sande led a peaceful protest with activist group Justice4Grenfell against the lack of progress into the Grenfell Tower fire in 2017.
  • The 72 activists, each representing a fallen victim, gathered on a runway at the venue wearing T-shirts which embellished with the question, “72 dead and still no arrests? How come?”
  • #MeToo activist Rose McGowan walked Vivienne Westwood’s runway, which was flooded with activism against topics ranging from politics to climate change.

Project #Femfacts co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All

The information and views set out on this website are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.

NewsMavens is a media start-up within Gazeta Wyborcza, Poland's largest liberal broadsheet published by Agora S.A. NewsMavens is currently financed by Gazeta Wyborcza and Google DNI Fund.
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