Slovakia's biggest bank gives up billboards in fight against visual pollution

The biggest Slovak bank, Slovenská Sporiteľňa, announced the end of its outdoor advertising campaign, and was encouraged by the positive reaction of its customers.

Ria Gehrerová
Ria Gehrerová Denník N, Slovakia
Source: Denník N
Slovakia's biggest bank gives up billboards in fight against visual pollution - NewsMavens
Slovenskej sporiteľne billboard removal, YouTube

Why this story matters:

The trend of eliminating outdoor advertisement in towns and billboards by routes and highways is becoming more and more popular in Slovakia.

On Facebook, the country's largest bank, Slovenská sporiteľňa, posted a video of its last billboard being taken off a building in Bratislava.

The action received extensive and positive media coverage and Director of Brand Strategy and Development at Slovenská Sporiteľňa, Dáša Juríková, hopes that other big organizations will be inspired to do the same.

Details from the story:

  • Billboards and outdoor advertisement is very popular in Slovakia. In 2016, Bratislava had almost 10 000 billboards.
  • In 2017, Slovenská sporiteľňa spent 1.2 million Euros on outdoor advertisements. They are planning to move this amount into investment in digital communication.
  • Slovenská sporiteľňa is one of the five biggest ad buyers in Slovakia.
  • The bank promised that this policy will remain despite the changes in the marketing department.
  • Visual pollution consists of such things as billboards, open storage of trash, antennas, electric wires, buildings, and automobiles that disturb the visual areas of onlookers. Among other other effects, this type of pollution can be distracting to drivers and cause eye fatigue.

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