Sportswomen work, not twerk

Cristina Neagu, a Romanian handball player three times crowned best in the world, kicked off a campaign to show that sportswomen are "working their asses off, not twerking them" in response to the recent "twerking scandal" at the Ballon D'Or.

Claudia Ciobanu
Claudia Ciobanu NewsMavens, Central & Eastern Europe
Sportswomen work, not twerk - NewsMavens
Cristina Neagu, YouTube

Why this story matters:

There's been quite a lot of outrage directed at DJ Martin Solveig's idiotic question "Do you twerk?' addressed to football player Ada Hegerberg when she won the Ballon D'Or for best woman football player last month.

Cristina Neagu's campaign aims to show that sportswomen in Eastern Europe are also fed up with stereotypes and are ready to tear them down. 

Around 90 percent of sports journalists are men, which obviously impacts coverage

Details from the story:

  • In response to the twerking scandal, the Romanian National Handball Federation released a video showing female players (the Romanian team is one of the best in the world) training hard, overcoming injuries to play and being all in all amazingly tough.
  • The video finishes with the star of the team, Cristina Neagu, who was three times awarded the title best handball player in the world, and with the slogan: "Champions work their asses off. Not twerk them."
  • Together with the video, articles have appeared, highlighting some of the gender imbalances in attitudes to sports people in Romania: despite Romania having major female sports stars, like Neagu or tennis player Simona Halep, only 14 percent of sports coverage is dedicated to women's sports.
  • If the Romanian women's handball team plays a final in a major championship, newspapers split the page with a second-league football match from the male league. 
inbox_large_illu Created with Sketch.
Tired of the news media’s prevailing male perspective? We are too.

Get our newsletters composed exclusively by female journalists from all over Europe.


Project #Femfacts co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All

The information and views set out on this website are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.

NewsMavens is a media start-up within Gazeta Wyborcza, Poland's largest liberal broadsheet published by Agora S.A. NewsMavens is currently financed by Gazeta Wyborcza and Google DNI Fund.
Is something happening in your country that Newsmavens should cover?
Zuzanna Ziomecka
Zuzanna Ziomecka EDITOR IN CHIEF
Lea Berriault-Jauvin
Lea Berriault Managing Editor
Jessica Sirotin
Jessica Sirotin EDITOR
Ada Petriczko
Ada Petriczko EDITOR
Gazeta Wyborcza, Agora SA Czerska 8/10 00-732, Warsaw Poland
The e-mail addresses provided above are not intended for recruitment purposes. Messages concerning recruitment will be deleted immediately. Your personal data provided as part of your correspondence with Zuzanna,Lea, Jessica and Ada will be processed for the purpose of resolving the issue you contacted us about. The data provided in your email is controlled by Agora S.A. with its registered office in Warsaw Czerska 8/10 Street (00-732). You can find more information about the processing and protection of your personal data at