Sportswomen work, not twerk

Cristina Neagu, a Romanian handball player three times crowned best in the world, kicked off a campaign to show that sportswomen are "working their asses off, not twerking them" in response to the recent "twerking scandal" at the Ballon D'Or.

Claudia Ciobanu
Claudia Ciobanu NewsMavens, Central & Eastern Europe
Sportswomen work, not twerk - NewsMavens
Cristina Neagu, YouTube

Why this story matters:

There's been quite a lot of outrage directed at DJ Martin Solveig's idiotic question "Do you twerk?' addressed to football player Ada Hegerberg when she won the Ballon D'Or for best woman football player last month.

Cristina Neagu's campaign aims to show that sportswomen in Eastern Europe are also fed up with stereotypes and are ready to tear them down. 

Around 90 percent of sports journalists are men, which obviously impacts coverage

Details from the story:

  • In response to the twerking scandal, the Romanian National Handball Federation released a video showing female players (the Romanian team is one of the best in the world) training hard, overcoming injuries to play and being all in all amazingly tough.
  • The video finishes with the star of the team, Cristina Neagu, who was three times awarded the title best handball player in the world, and with the slogan: "Champions work their asses off. Not twerk them."
  • Together with the video, articles have appeared, highlighting some of the gender imbalances in attitudes to sports people in Romania: despite Romania having major female sports stars, like Neagu or tennis player Simona Halep, only 14 percent of sports coverage is dedicated to women's sports.
  • If the Romanian women's handball team plays a final in a major championship, newspapers split the page with a second-league football match from the male league. 
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