Nike redesigns sporting uniforms for women

Nike-led research has found that women desire significantly different designs for their sporting attire than men. 

Eliza Archer
Eliza Archer NewsMavens, Europe
Nike redesigns sporting uniforms for women - NewsMavens
Women soccer players, PixaBay

Why this story matters:

Research has revealed that women and men desire different fits when it comes to sporting attire. While men prefer a tight fit, women want clothing that covers them and is comfortable whilst maintaining a professional look.

This was the result of research conducted by Nike into female athlete preferences. In the past women were the recipients of size-reduced men’s uniforms that did not cater to their needs.

Nike’s research found women wanted jerseys that were crew neck, slightly longer sleeves and enough space to remove or put on the jersey over a pony tail. They also want more flexibility in their shorts. 

Details from the story:

  • Cassie Looker is the Nike senior apparel product manager for global football.
  • Nike, along with various other brands, have partnered with the women’s soccer world cup for 2019.

Project #Femfacts co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All

The information and views set out on this website are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.

NewsMavens is a media start-up within Gazeta Wyborcza, Poland's largest liberal broadsheet published by Agora S.A. NewsMavens is currently financed by Gazeta Wyborcza and Google DNI Fund.
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