Women's football team praised for empowering promo video

The German women's football team tells the nation, "We don't have balls, but we know how to use them" ahead of the women's World Cup in June. 

Eliza Archer
Eliza Archer NewsMavens, Europe
Women's football team praised for empowering promo video - NewsMavens

Why this story matters:

The German Women's football team has released an attention grabbing promo video ahead of the Women's football World Cup. 

The team, who have won the World Cup title twice and the European Championships a massive eight times, still struggle to be recognized and battle against traditional stereotypes of women. The video is a direct response to this treatment. 

While some word play is lost in the German to English translation, the promo delivers powerful lines such as, "we don't have balls, but we know how to use them", "we play for a nation that doesn't even know our names", and "when it comes to role models, we just have to look in the mirror". 

The video also exposes some of the unjust recognition the team has received, such as receiving tea-sets for their first title or being told they are "like watching amateurs... in slow motion". 

The video has been viewed thousands of time and has been praised for it's powerful message and portrayal of female empowerment. 

Details from the story:

  • The Women's World Cup will kick off on June 7. 
  • The video was sponsored my Commerzbank and published by Deutschewelle.
  • The 23 team members and head coach Martina Voss-Tecklenberg are featured in the ad. 


Project #Femfacts co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All

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