Serbia tells women: "Give birth, don't delay"

Instead of introducing financial incentives to support new mothers, Serbia is trying to boost birth rates through stale slogans. 

Lidija Pisker
Lidija Pisker NewsMavens, Balkans
Serbia tells women: "Give birth, don't delay" - NewsMavens
A woman and child. Wikicommons

Why this story matters:

Giving birth is an imperative. Women should do it with no hesitation, even if they are unemployed, with inadequate health care or no social security. That's that's women are made for -- at least that's what a new social campaign in Serbia suggests. It features slogans like "Give birth, don't delay" and "Love and a baby -- the two most important needs".

Meanwhile, in many Serbian households, children are an unaffordable luxury. Couples wait for better times to have children or have only one. Little support is extended to such families. 

Some European countries offer generous parental support, but others impose costs on new parents. In Slovakia, for example, a pregnant woman who thought she was in labor was charged after she sought emergency care, as reported by NewsMavens earlier this month

"Guilt trip" campaigns, therefore, seem to be the easiest policy. An Italian Fertility Day campaign, launched in September 2016, told women that fertility was a "common good" and that "beauty knows no age, but fertility does." 

Like Italy, the Serbian government has pointed its finger at women. They are telling women, that they are in charge of demographic and economic prosperity, that should result from increased national birthrates. 

women's issues,family,economy,health,gender

Details from the story:

  • Serbia has launched a national competition for slogans in a campaign to increase the country's birth rate. 
  • Government officials have chosen six winning slogans from more than 1,000 entries. 
  • Some other slogans include: "Mum, I don't want to be alone. Dad, I want a brother"; "Enough with words, let babies' cries be heard"; "Miracles don't happen. Miracles are born"; and "Let babies be born and nice things happen."
  • Despite having some of the youngest mothers in Europe, Serbia's fertility rate has declined in the last few years.

Project #Femfacts co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All

The information and views set out on this website are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.

NewsMavens is a media start-up within Gazeta Wyborcza, Poland's largest liberal broadsheet published by Agora S.A. NewsMavens is currently financed by Gazeta Wyborcza and Google DNI Fund.
Is something happening in your country that Newsmavens should cover?
Zuzanna Ziomecka
Zuzanna Ziomecka EDITOR IN CHIEF
Lea Berriault-Jauvin
Lea Berriault Managing Editor
Jessica Sirotin
Jessica Sirotin EDITOR
Ada Petriczko
Ada Petriczko EDITOR
Gazeta Wyborcza, Agora SA Czerska 8/10 00-732, Warsaw Poland
The e-mail addresses provided above are not intended for recruitment purposes. Messages concerning recruitment will be deleted immediately. Your personal data provided as part of your correspondence with Zuzanna,Lea, Jessica and Ada will be processed for the purpose of resolving the issue you contacted us about. The data provided in your email is controlled by Agora S.A. with its registered office in Warsaw Czerska 8/10 Street (00-732). You can find more information about the processing and protection of your personal data at