Study finds Facebook less gender equal than traditional media

A recent media study found that women are even more objectified on social media than in print media. Furthermore, on Facebook men are featured as experts much more often than women.

Christine Tragler
Christine Tragler Der Standard, Austria
Source: Der Standard
Study finds Facebook
 less gender equal than traditional media - NewsMavens
Facebook. Wikicommons

Why this story matters:

Like every year, the Austrian think-tank Media Affairs published its annual study on the social media presence of women in Austrian media throughout 2017. This time, their research also included an analysis of gender roles on Facebook.

Their study found that articles about women's issues are only read if they have catchy titles.

Gender politics remains a marginalized topic in mainstream media.

In traditional media, men are 70 per cent more likely to appear in images.

And on Facebook? There is not a single woman among the 50 most influential personal fanpages. Evidently, the battle for equality in media will have to tackle social media platforms as well, otherwise Facebook could become a refuge for patriarchal depictions of women.

women's issues, gender, media

The main findings of the study "Women - Politics - Media":

  • Issues that affect the vast majority of women and improve their everyday life are often overlooked.
  • Topics such as burqa bans dominated the coverage of gender politics in 2017.
  • The study found that female participation in politics ranked second among the most popular gender topics.
  • Sexual harassment, despite an ongoing international debate over several months, was only in third place, and violence against women came in eighth place.
  • Reports about  women's opinions or earnings ranked in the bottom third and were even less popular in 2017 than before.  
inbox_large_illu Created with Sketch.
Tired of the news media’s prevailing male perspective? We are too.

Get our newsletters composed exclusively by female journalists from all over Europe.

WITH FINANCIAL SUPPORT FROM:
SUPPORTED BY:

Project #Femfacts co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All

The information and views set out on this website are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.

STRATEGIC PARTNERS:
NewsMavens
NewsMavens is a media start-up within Gazeta Wyborcza, Poland's largest liberal broadsheet published by Agora S.A. NewsMavens is currently financed by Gazeta Wyborcza and Google DNI Fund.
Is something happening in your country that Newsmavens should cover?
CORE TEAM
Zuzanna Ziomecka
Zuzanna Ziomecka EDITOR IN CHIEF
Lea Berriault-Jauvin
Lea Berriault Managing Editor
Jessica Sirotin
Jessica Sirotin EDITOR
Ada Petriczko
Ada Petriczko EDITOR
Gazeta Wyborcza, Agora SA Czerska 8/10 00-732, Warsaw Poland
The e-mail addresses provided above are not intended for recruitment purposes. Messages concerning recruitment will be deleted immediately. Your personal data provided as part of your correspondence with Zuzanna,Lea, Jessica and Ada will be processed for the purpose of resolving the issue you contacted us about. The data provided in your email is controlled by Agora S.A. with its registered office in Warsaw Czerska 8/10 Street (00-732). You can find more information about the processing and protection of your personal data at https://newsmavens.com/transparency-policy
System.Threading.Tasks.Task`1[System.Threading.Tasks.VoidTaskResult];