5 Jun 2018

Public relations opportunities overtake journalism students in Montenegro

One third of journalism students do not plan to work as journalists upon graduation, a survey conducted by the Trade Union of Media of Montenegro shows. Instead, they see themselves in public relations or other jobs.

Lidija Pisker
Lidija Pisker NewsMavens, Balkans
Public relations opportunities overtake journalism students in Montenegro - NewsMavens
Newspaper & computer, WikiCommons

Why this story matters:

Journalists moving -- or looking to move -- into the Public Relations industry is a trend, not only in Montenegro but in countries around the world.

And it's not surprising. 

Career prospects in journalism are in decline -- journalists generally cope with noncompetitive salaries and long working hours, the stability of their jobs is jeopardized by drops in circulations and increased competition among numerous online media outlets. Last year, Montenegro registered several cases of threats to and attacks on journalists, most of them still unpunished. Some weeks ago, a journalist was shot in the leg in front of her home in the capital of Podgorica, which was already a second attack on her. 

Still, this lack of interest is depressing. Journalists are supposed to challenge those in power, not flirt with them. Journalists should look for the truth, not for tricks on how to put a positive spin on the actions of their clients. If anyone, journalism students should be the ones to maintain the mission of journalism. And they should be the most enthusiastic about it. 

Details from the story:

  • More than half of the surveyed students consider the position of journalists in Montenegro as unsatisfactory or bad.
  • 45% of respondents said they wanted to be "socially engaged" as the reason for enrolling into journalism school. Only 7% of them were motivated by salary. 
  • About a third of respondents do not see themselves working in journalism. 
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