Where will lifestyle blogging lead us?

It used to be women's magazines, but now it's the internet that shapes ideals of what women should be. Fashion and lifestyle blogs present us with a filtered version of reality, leading to impossible standards.

Christine Tragler
Christine Tragler Der Standard, Austria
Source: Der Standard
Where will lifestyle blogging lead us? - NewsMavens
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Why this story matters:

A blogger's life is a de facto consumer good, a product meant to be served on a silver platter. We are all aware of this on a conscious level, but are we really able to filter out subliminal messages when we look at a perfect woman on a perfect beach?

Blog posts provide us with instructions on how to have the perfect outfit, the perfect trip, the perfect living room -- in short, the perfect self. Those who begin to tackle these supposed perfections -- which are usually achievable in five to ten easy steps -- risk feeling trapped by a sense of inadequency in the long run. 

Perfection is neither real nor desirable.

But the blogger community denies this at all cost, because they want to sell their product. 

Details from the story:

  • The number of blogs in Austria is growing steadily. On the Blogheim platform, there were 1508 registered blogs in May 2017, 2124 a year later.
  • Among the most popular topics are fashion, lifestyle and food. Only 62 discuss politics. Blogs show us how to achieve perfection, but women could end up disappointed in themselves when they fail to reach these impossible ideals.
  • Viennese blogger Madeleine Alizadeh repeatedly addresses the issue of "authenticity" in her posts. In one episode of her podcast, for example, she talks about the dilemma between casually sharing a snapshot of her own life and presenting a curated image that fits her mode of self-expression.
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