Estonian witches are reaching out on social media

Some people google their problems. Some go to doctors or psychologists. But in Estonia, you also have the convenient option of contacting a witch via Facebook.

Marian Männi
Marian Männi Eesti Ekspress, Estonia
Source: Eesti Ekspress
Estonian witches are reaching out on social media - NewsMavens
Witch. Pixabay

Why this story matters:

Estonia is one of the least religious countries in the world. But despite their lack of religious faith, many Estonians believe that some people have supernatural powers. There are many practicioners of such supernatural healing, so-called witches, in Estonia. There is even an Estonian Witches' Association and witches' conferences. 

But lately witches have found a new medium -- Facebook. Since the competition is high, witches too need to reach their audiences via social media to stand out.

Eesti Ekspress investigated a Facebook group run by two witches, who help people via messages and posts. One administrator of the group, who is retired, says that she mainly gives advice via private messages. The other administrator, a housewife, posts positive messages every day and engages users on the Facebook wall.

The group "Nõid annab nõu" ("A Witch Gives Advice") has over 22,000 users -- proof that the trend is turning into a sizeable phenomenon in the small country of 1.3 million inhabitants.

Details from the story:

  • When users were asked why they joined the witches' advice platform on Facebook, they replied: to start the day with a positive message; to share problems and worries; to get help from witches; it's a judgement free environment.
  • Users can write private messages to the administrators, who will then try to help them (without charge). One of the admin-witches says that it is enough to evaluate the spiritual situation of the person only by reading their messages and that there is no need to meet them. She says that she can detect major problems, but that she doesn't deal with medical issues. They advise people to see a doctor if they see a serious issue, not excluding Western medicine. They also have a policy of transparency if they make mistakes in their consultations.
  • 34% of Estonians consider themselves as spiritual, but not religious people.
  • 59% of Estonians believe that people with supernatural powers exist, according to a survey by Kantar Emor.
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