Encouraging menstruation discourse in the workplace 

A Gothenburg football app startup, with a workplace that is 70% male, has become Sweden’s first menstrual friendly business. 

Eliza Archer
Eliza Archer NewsMavens, Europe
Encouraging menstruation discourse in the workplace  - NewsMavens
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Why this story matters:

Forza Football, a football app start up based in Gothenburg, has been certified as Sweden’s first menstrual friendly business. The chief executive Patrik Arnesson admits he had not considered the impact of a female’s menstrual cycle prior to their participation in the pilot scheme at the request of a female staff member.

Staff members are now invited to seminars and workshops that discuss menstruation and PMS, and female colleagues are encouraged to share their cycle dates if they are comfortable doing so. Workloads for staff can be adjusted around women’s cycles and women can work from home if necessary. The company now also provides free sanitary products to staff.

The initiative has been received positively among female staff members though critics, such as columnist Svenska Dagbladet, say such initiatives encourage anti-feminist sentiment that "female bodies can't be trusted to work properly for the whole month".

Details from the story:

  • Forza Football is a 70% male workplace and employs approximately 60 people.
  • The business was initially part of a pilot scheme led by MENSEN intended to reduce taboos around menstruation.
  • MENSEN received a grant of 530,000 kronor from the Swedish Gender Equality Agency in 2018.
  • Discourse around the project has encouraged participation from other businesses.

Project #Femfacts co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All

The information and views set out on this website are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.

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